MUSIC EXECUTIVE + BIKE ENTREPRENEUR GENERATE UNEXPECTED YIELD…
Finding new momentum for growth and recognition.

The Executive

A senior executive working in a world leading international music company. His business unit is under pressure to generate revenue growth and improve its performance and recognition within the group.

Matched with…

The founder of an innovative bike security tracking device developed to track stolen bikes. The founder was looking for insights into pricing strategy for his target markets.

 

The LAB

After a couple of meetings together and 2 working group sessions with other Hive members, the pair worked on:

  • A pricing strategy for the start-up’s target market
  • The revenue growth challenge encountered by the executive’s business unit

The executive was able to benchmark with trustworthy peers new routes to market. He also investigated new pricing models with an innovative approach presented with the entrepreneur . While sharing his skills and knowledge of pricing methodology, the executive has identified new routes into the B2C market relevant to his own business.

“Mentoring a tech start up as well as engaging with the rest of the programme gave me a terrific reminder of the positive energy and focus needed in implementing a project. I felt energized and ready to re-engage with my own challenges in a fresh and impactful way. “
– Senior executive, music company, June 2016

“Any time you get a chance to pitch to an audience of smart people, I am a taker. The Hive sessions gave me valuable feedback on my strategy and in the process, validated my pricing strategy.”
– Founder of biketracker.com, June 2016

 

The HUB

The fine-tuned interaction between peers and entrepreneurs stimulates a “can do “attitude and gives the executive ideas for his own career development and growth within his company.

“The cross-pollination with other senior executives from different industries has given me ideas about how to position myself and my business unit within my company.”
– Senior executive, music company, June 2016

 

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